July 8, 2025
How a Reliable Cleaning Service Can Boost Your Airbnb & VRBO Ratings
For so many people, the first thing they do when looking for where to stay on Airbnb, Vrbo, and other short-term rental websites is look at the reviews.
They want to see what others have to say about the property, including if the pictures match the listing, how easy it is to access the property, if guests feel safe and secure, and, most importantly, if the property is clean.
If the reviews are bad, even if the price is right, most potential guests will move on to another listing. They don’t want to worry about a dirty New York apartment during their stay. A property’s ratings are often the most important part of your listing, and if previous guests report that your property isn’t up to par, your booking rates and revenue will suffer.
You can avoid that fate by engaging with the services of a professional cleaner. Professional services deliver top-notch, consistent, and fast cleaning each time. You’ll notice a difference in your ratings, and the positive reviews will inspire others to want to stay with you.
Ratings are the name of the game when it comes to short-term rentals, and you can win it by engaging with a New York City professional cleaning service to elevate your listings and attract more guests.
Benefits of Professional Cleaners
Many short-term rental owners try to clean their own properties to maximize their profits. While it saves money, cleaning yourself can actually negatively impact your listing in the long term.
Below, we’ll discuss the benefits of hiring professional cleaners for your Airbnb or VRBO and the impact they can have on your unit’s ratings. Your property’s cleanliness directly impacts your guest satisfaction, so it’s important to get it right from day one.
1. Meet Tight Check-in Windows
In a perfect world, you’ll be booked back-to-back. That would only leave a short window for you to get into the property, make sure there are no damages, and clean it before the next guest checks in.
Speed and attention to detail during the tight check-in windows are essential, and it can be challenging, if not impossible, to do it yourself. You already have a lot to juggle, and you can’t be everywhere at the same time. If you try to be, routine cleaning tasks will often fall by the wayside as you prioritize more important tasks.
Hiring a cleaning service can allow you to focus on your walk-through and note any issues that have arisen during your previous guest’s stay. You can quickly address them without having to worry about cleaning.
Thankfully, New York City cleaners work at the speed of the city. They can help get your unit ready for occupation quickly. Professional cleaners understand the importance of a first impression, so they quickly wipe down surfaces, clean bathrooms, vacuum, dust, take out the trash, and more, so you don’t have to.
Additionally, you can trust them to know what needs to be done to impress your guests and make them want to share about their experience. As a result, you’ll be able to accept more bookings because you are confident that your units will be ready on time with professional help.
2. Offer Consistent Service
When you engage with professional New York City cleaning services, you know exactly what you are getting. Depending on the service, you can partner to create a package that meets your needs. It will be tailored to your specific unit based on the space.
Those services will be replicated during each clean, so you can rely on a consistent clean. To help streamline the process, most cleaning services offer Airbnb and VRBO cleaning packages to make it even easier to know what’s included in your clean.
Common services include:
- Sweeping, mopping, and/or vacuuming floors
- Cleaning the backroom, including sinks, mirrors, showers, and toilets
- Changing the sheets and making the bed
- Wiping down surfaces and dusting
- Emptying trash cans in kitchens, bathrooms, and bedrooms
Often, many guests will note any remnants of previous guests, including dirty dishes, trash, and stained surfaces. Even small things like a musty odor or dust on shelves can raise red flags for guests, and they won’t hesitate to share that with others in their review.
You won’t have to worry about that with professional cleaning services. They provide a professional-level clean that will make your guests feel like they are in a hotel with all the comforts of a New York City home.
3. Streamline Operations
The right cleaning partner can help you streamline operations. This is especially important if you have multiple units that are being rented at the same time. You need to partner with a dependable cleaning service that will reliably clean your units without needing oversight.
This can help remove stress, allowing you to focus on the things that matter to you. Keep open communication with your cleaner. Share your upcoming schedule and notify them of any changes. Many cleaners will often make accommodations if you need a last-minute clean, as they understand the fast-paced nature of the short-term rental world.
Your unit is your business, and cleaning services are an important element of reputation management. By streamlining your operations, you can safeguard your reputation and delight more guests with your New York City short-term rental unit.
4. Enhance Guest Satisfaction
Negative ratings can be the kiss of death for any Airbnb or Vrbo rental. It takes far longer to improve your rating after negative reviews than it does to tank them. That’s why you want to do what you can to enhance guest satisfaction and prevent bad ratings from happening.
Professional cleaners provide the level of cleanliness that most guests have come to expect. They want to walk into their Airbnb or VRBO and be welcomed with a clean and inviting space. They love being embraced by the smell of a recently cleaned rental and can feel comforted knowing that it was recently sanitized by professionals.
Peace of mind can significantly enhance guest satisfaction, and it will continue throughout the duration of their stay. Your guests won’t find dirty surfaces and wonder if the rental is safe. Happy, satisfied guests will leave positive reviews, and you can instruct your cleaners to add any personal touches to make your guests’ stay even more memorable.
5. Increase Ratings and Bookings
Cleanliness is one of the first things that your guests notice. If a unit isn’t cleaned to their standards, they may not even continue with their stay. They would rather work with Airbnb or Vrbo on a refund than chance staying in a dirty New York City apartment.
They will immediately leave a review detailing their experiences, and no detail is too small. Disgruntled guests will note everything that was dirty, down to stains on the carpet and dust on the baseboards.
The best thing you can do is not give your guests anything to complain about by hiring a professional cleaning service. Your cleaning team can follow a detailed checklist to ensure that all elements have been cleaned to your standards between stays. This attention to detail will be noted by your guests, and they will share positive experiences about how clean your listing was.
These glowing reviews will have many positive impacts on your business. It will increase your overall ratings and improve your listing visibility. When more people can see your listing thanks to the positive reviews, you will ultimately receive more bookings. This can lead to higher revenue, which is ultimately the goal of many short-term rental properties in New York.
Now, it’s just up to you to keep up with the cleanliness standards that your guests come to expect from you, and the best way to do that is to keep working with a professional cleaning service.
White Glove Cleaners – the Airbnb and Vrbo Cleaner of Choice
A stellar Airbnb or Vrbo listing isn’t just about the property amenities and location. The cleanliness of the unit is equally important, and professional cleaning services like White Glove Cleaners can help. With tailored Airbnb, Vrbo, and short-term rental cleaning services, you can rest comfortably knowing that your unit is in good hands. We help ensure your rentals are guest-ready between stays, helping you focus on more important things.
Reach out today to learn more about how White Glove Cleaners can help take your Airbnb or VRBO listing to the next level.